Flavor & Factory
Flavor and Factory is a new confectionery brand interested in launching its first product, Gummy Bears, in the Asian and US markets.

Flavor and Factory wanted to emulate the best brand management practices of international confectionery producers. Our assignment was to create and design a brand that would be capable of competing with the major players in the US market and that would be easily recognizable and sufficiently flexible to be adapted to a variety of different products. The client asked us to create the brand identity and architecture, as well as the packaging for the new product.
To create the brand identity, we designed a timeless, easy-to-read logo that could be easily transferred from one product to another. We chose the color red as the basis for strong brand recognition and flexibility and, as a special touch, incorporated a smile in the "O."


For the packaging, our team created a character with high child-appeal that interacts with the product through a window. The character’s gummy nose has been a big hit with consumers due to its originality. Once we decided on the first package design, it was easy for us to extend the brand by creating a new character (Gummy Butterfly) that could tell its own story by allowing consumers to see the product through a window in the package in the shape of the butterfly’s wings.
Flavor & Factory
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Published:

Flavor & Factory

2
88
0
Published: