I was invited by Heineken Global and Heineken Asia to design and develop a proposal for a bar that sits on top of a 70+ story tall building in Singapore. With 360 degree views of Singapore
1-Altitude is an established and well recognized nightlife spot in Singapore, and this relationship with Heineken was set-up to present a new category for Heineken called Heineken Cold. 

With a product that has remain unchanged for so long, the way that the product is presented and delivered to the consumer is critical, and it is this exchange that presents a design opportunity. To design the moment of exchange between a classic and legendary product and was a great opportunity and challenge.

Working closely with the Heineken Global Team, one of my proposals was chosen, developed, and built in Singapore. The following images have been selected from throughout the process, and include installation images at the very end.

RESEARCH AND CONCEPT DEVELOPMENT

 DEVELOPED DESIGN
FINAL PROPOSAL
FINAL INSTALLATION SHOTS