Cocao & Co
Establishing a new brand of high-quality chocolate, focusing on innovativeness and variety. The “Snap & Stack” trademark allows for two recommended flavours to be enjoyed separately or combined. Mechanics had to be considered along with the visual design and consumer engagement. It had to be fresh, bold, and have a working identifying feature and style. Extending the brand’s potential audience was important to consider, hence the additional counter display, stickers, business cards, visual guidelines and mockup chocolate bars. Real world tests were conducted to see how effective the entire brand and additional setups would be. The response was fantastic and appealed not only to the aimed audience but also attracted children.
Progress Document
