CF Napa Helps Urban Winery Dress for Success

Bigsby’s Folly came to CF Napa to create the brand identity for their new urban winery and tasting room in Denver. The inspiration for the name came from their dog Bigsby, who was named after the iconic Bigsby & Kruthers men’s clothing store in Chicago made famous by Michael Jordan.

A historic building is the home of the winery, so we designed the label to harken back to the roaring 20’s, a time when wine production was forced underground and made in small batches for private consumption or for secretly imbibing at speakeasies.

Bigsby himself, dressed to the nines, became the natural icon for the brand. He personifies the essence of the winery—approachable, friendly, and loving with a yearning for everything good in life.

Drink With Your Eyes®