This is an ad campaign imagined for a non existent gym. Its target audience are those people who want to go to a gym, but are afraid they are going to be made fun of or they will not be able to handle all those machines. 

Starting from the headline `Start somewhere`, I created a concept based on those `before and after workout` photos. The idea was to use a slightly fat and a slim bottle with different labels that are showing improvement in someone's figure just by deciding to walk instead of taking the bus or going up the normal staircase rather than the escalators. By making those little decisions, you are starting somewhere and thus won't be so scared to go to a gym, as you are already doing workout. 
Gym & Juice
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Dora Marian

Gym & Juice

Different kind of ad campaign for a gym.
5
102
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Published: