PECKA Home and Deco is a new Argentina based interior design shop. A clean, pleasant concept that pretends to be a relatable experience with every client. Just like the store is a collection of decorating things, we have designed the store around the concept of what is essential is a collection of experiences and design. Our approaches create the complete brand of narrative, brand name, and its digital environment as well as tone of voice in its visual. The foundation of the concept focuses strongly on the things - more specifically: a cured emotional collection of moments, memories and objects.