ALT/1977: WE ARE NOT TIME TRAVELERS
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Undoubtedly my most conceptually ambitious work to date. It comprises 14 full-sized, 18x24" prints that explore the awesomely absurd idea of time… Read More
Undoubtedly my most conceptually ambitious work to date. It comprises 14 full-sized, 18x24" prints that explore the awesomely absurd idea of time travelers who return to the late 1970's to release the technology of 2010 and dominate the world of consumer electronics. I re-imagined four modern products as if they existed over 30 years ago and tried to bring them to life through fake print ads, abstract glamour shots, and even a characteristically pretentious type treatment or two. Read Less
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ALT/1977: WE ARE NOT TIME TRAVELERS
What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.
I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).
I've learned that there is no greater design element than the anachronism. I've learned that the strongest contrast isn't spatial or tonal but historical. I've learned that there's retro, and then there's time travel.

The irony is that all post-modern, smugly self-referential retro porn aside, I'd gladly trade in my immaculately designed 21st century gadgets for these hideously clunky, faux-wood-paneled pieces of ?ber-kitsch. Sorry, Apple.