A completley dynamic, moving brand system was developed to visually link both the exhibition and its theme to a series of tension lines that would be present across the entire event. From print and digital display through to a dynamic entrance where the tension lines reacted to visitors movements on entry to the space.

We developed a 'tension engine' which enabled us to capture lines in motion - driven by a dynamic scaling system. Any given line position could be frozen in time and exported as a .svg for brand usage.

Bumper sequence showcasing the brand tension lines in flux as they react to the surrounding audio.