Cerveza Soberana is the beer adopted by young adults in Panamá. Clear, light and refreshing is the perfect companion for the beach life.
We refreshed Soberana's identity starting with their packaging and extending it to brand expressions and giveaways making use of a special zentangle designed to work as a brand skin.
Soberana main logo - Version for activations and communications
The Soberana zentangle in use
Out of home and print communications makes use of colors and graphics from the label to announce the rebranding.
