Earthside Birth Services
Earthside is a natural home birth service, owned and operated by Emily Baxter in Vancouver, B.C.
Emily came to me with some specific ideas for wanting to promote her services, which include natural water birthing. The idea was that the logo design should include an image of the earth (to represent "earth" birth), water (water birth), a symbol of femininity and the term "birth services".
In the end, it was agreed that the final design did not need a visual of the earth, because it's in the name. I provided two options for Emily to choose from (image 1), and the project was complete with her selection (image 2).
A third/alternate design (image 3) was created for use on social media and on platforms where a smaller (yet equally distinct) visual may be more beneficial.