For the WipEout Omega Collection we developed a re-worked logotype, art direction for pack and key art, and larger launch campaign. Celebrating the rich design heritage whilst also bringing the games a contemporary aesthetic, we aimed to create a visual direction that combined the three games together into one cohesive design. This translated through to promotional videos, as well as the iconic music and sound effects developed by the sound team at CSG. WipEout Omega Collection was developed by XDEV and Clever Beans for Sony Interactive Entertainment
Following the initial pitch and mood board development, we worked on developing a cohesive art direction that answered the brief for a strong piece of key art - as well as a visual direction for the accompanying TV / digital ad. The design focuses on the ships themselves, as they are a key recognisable signifier for the core audience. By repurposing the 'League's' logo into a track shape we allowed placement three different game's in the same environment.
Release & Launch material
The campaign was released across all digital platforms, from youtube videos to social media takeovers. The final keyart varied slightly from the initial launch visual, but maintained the same key points of art direction.
In addition to the key art and branding, the team also developed a ship to be used in game. This was created in tandem with the game developer, as well as further branding and livery design.