• Add to Collection
  • About

    About

    Will Associates, specialists in estate planning, had an ambition to become the number one brand in their sector. To do so, they’d need to reposit… Read More
    Will Associates, specialists in estate planning, had an ambition to become the number one brand in their sector. To do so, they’d need to reposition themselves in the market. Giving them a new name – Honey – reflects their new proposition and a look, feel, strapline and tone of voice that is all about keeping things pure and simple – just like honey. The brand is now warmer, more accessible and family friendly – making all the scary legal jargon feel pure and simple. More like it’s there to hold your hand rather than lead you up the garden path. Read Less
    Published:
Logo design
Brochure design
Stationery