New Orleans Tourism Campaign
If there is one thing New Orleans is, it's different. It's the most colorful, fun, vibrant, historic and European city in America. You, as a tourist, are also different when you come here. Your entire being changes as you become absorbed by the city and it's charms. You're not the same person here as you are back home; New Orleans is a city that allows the fun inner you to come out. That was the idea used in this campaign for New Orleans tourism. Research was done that showed New Orleans needed to target and attract a younger, hipper demographic to move tourism forward. People already know that New Orleans is a rich historic and cultural destination, but we wanted to remind them about how fun the city is and how fun you will become too.
