KEY CHALLENGES
\ Create a modern mobile site for IC Publications magazine "NewAfricanWoman"
\ Create a new marketing and revenue channel while enhancing brand recognition and customer engagement
\ Stand out from competition by offering a portal for both smartphones and featurephones
\ Cultivate customer loyalty with exclusive content or first channel to receive new updates
KEY RESPONSIBILITIES
\ Work with stakeholders to build product roadmap and create appropriate use cases to drive content enhancement
\ Sketch early mockups for stakeholders validation and commercial materials
\ Design the full creative interface toolkit
\ Develop full portal with TIMWE proprietary technologies NEO PIM
\ Consultancy during the entire portal development until launch
