YCN BEAR Brief: To create a set of yoyo cards, which sparks children’s imagination and takes them off on a magical adventure with their favourite character: BEAR.
For this project brief I wanted to whisk children off with BEAR through classic works of children's literary fiction. A bookworm has nibbled away all the book's endings and its up to BEAR to complete the stories and save the 'Li-beary'!!
This outcome aims to encourage children to pick up a book and turn their attention away from screens, in our ever more digitally obsessed culture.