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    Packaging design for the Santa Cruz coffee varieties.
    Published:
Packaging design for the Santa Cruz coffee.

Ecuador is known as a country of coffee tradition, and each label responds to the variety of coffee it represents: the different regions where it is grown.

Through the primary identification system, the values of the brand and the attributes of the product must be perceived by the consumer in the first contact with it, and hence the importance of responsible development of this element.