Penalty Quiz is a game aimed at true football fans, mixing knowledge and strategy to offer a game that challenges one's football knowledge against friends or foes (or himself). It is multi-platform (web + mobile), it has the world's biggest football question database (+200.000) and it has the possibility of playing with +75 iconic goalkeepers from football history.
Here is the teaser campaign that we created, aimed at football fanatics. To better reach our target we used situations that would appeal to their football emotions, in this case dramatic and renowned penalty kicks from football history. Several examples were created to reach multiple markets.