Jacy Castellana's profileJacy Castellana's profile

Diamelia

Diamelia—formally Diamonna—gemstones were once sold under the overarching brand, Diamond Alternatives (also designed by Jacy Castellana and Magnum Opus Designs).

Diamelia gems are diamond-like moissanite gemstones aimed at lower price-point buyers or those seeking to shop away from blood diamonds. Currently, Diamelia gems are sold by Gold & Gems Fine Jewelry (also redesigned by Jacy Castellana and Magnum Opus Designs).


​​​​​​​

The old logo compared to the new logo
The new brand is centered better, has proper spacing and an optimistic vibe compared to the previous logo



Branded product packaging and dossier



Jewelry and diamond sketches for banners and ads



Retouching moissanite-gem products



Creative touch-up for each moissanite-gem cut/shape



Printed product dossier



Designing banners and graphics for the 'Diamelia Gives Back' page



Quick tour of the old Diamonna website




Diamelia
Published:

Diamelia

Logo design, illustration work, imagery work & web design for a diamond and engagement label, Diamelia.

Published: