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    Emirates is launching a new daily, non-stop route to Zagreb, Croatia, starting June 1st. It will be the only year-round wide body three-class con… Read More
    Emirates is launching a new daily, non-stop route to Zagreb, Croatia, starting June 1st. It will be the only year-round wide body three-class configuration aircraft in the country. It is an inbound tourism market with some potential for VFR. Australia and FEA (especially Japan) are the most important source markets. As our home market, Dubai is also a key target. Task: stimulate demand for Zagreb as a gateway to Croatia and South East Europe. Read Less
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THE BRIEF
Emirates is launching a new daily, non-stop route to Zagreb, Croatia, starting June 1st.
It will be the only year-round wide body three-class configuration aircraft in the country. It is an inbound tourism market with some potential for VFR. Australia and FEA
(especially Japan) are the most important source markets. As our home market, Dubai is also a key target. 
Task: stimulate demand for Zagreb as a gateway to Croatia and South East Europe

AUDIENCE
Tourists from Australia and Japan have very different priorities and are attracted to different aspects of Croatia. 
Australians are looking for the eclectic mix of food, history/culture, beaches, festivals, and nightlife. Croatia is attracting Australian tourists once destined for Ibiza or Barcelona. They are younger and more active tourists than other markets. Australia also has a significant Croatian diaspora.
Japanese tourists are increasingly independent travelers, looking for something new and different. Croatia is a secret Eden, ripe for exploration. They are attracted to the untouched feel of this unique European destination and looking for traditional culture, tranquility, and safety. Open Jaw tickets are an attractive option. 
Dubai is such a mix of cultures that it is impossible to generalize about what tourists seek in a destination. Croatia’s sheer variety has something for every kind of Dubai tourist. 

DESTINATION
Croatia has untapped charm as a cultural leisure destination 
From the culture-vultures, the sunbathers, the hikers, and explorers to the bar hoppers and lovers of gastronomy, Croatia satisfies every taste. With some of the world’s most beautiful national parks, idyllic beaches, astounding remnants of architecture, culture, and UNESCO heritage sites, a plethora of tourist events (across Winter and Summer seasons), Croatia has a surprise for every kind of tourist, around every corner.

OUR APPROACH
A universal key visual for print
Summing up the charm of this destination with an iconic visual that is recognizably Croatia. 
Digital and radio can be more targeted
As well as a universal creative option for use in any market (e.g. Dubai), we have tailored executions to appeal more to the Australian and Japanese markets. 
Australian executions focus more on beaches, festivals and nightlife
Japanese executions focus more on beautiful scenery and historical cities
All executions showcase culture and cuisine