This is a concept micro site I have designed for National Geographic in an attempt to get people to understand how severe the endangered species crisis is. Rather than just using the stereotypical "this animal is endangered send us money", I have designed the site to give context and some story about the animals, then onto the severity of their individual situations.

I have created a simple landing area for three endangered species and given them some story as to where they live and some stats about them. Rather than leading with the endangered information I am enticing the reader to find out more. Once a user clicks find out more, they will get information about the severity of the situation. (Page coming soon)