OVERVIEW
GoodFood is a smart, informative service which helps people find healthy food restaurants.
CHALLENGES
I had to find the fast and easy solution for healthy food restaurants search. The challenge from client perspective was in making service more personal and user friendly. From business perspective it had to stand out from competition offering unique features in simple way.
PROCESS
I started from defining business goals, success measures, key features, target audience. I created affinity map, conduct user interviews, created user personas, defined problem statement and initial scenario. Then I made competitive analysis which helped me to define key features of future service. Through card sorting I defined my MVP. Then I created site map, user flows and wire frames. After that I had opportunity to make low fidelity prototype and early test my product. After initial testing I find out some features where useless and some were lacking. For example showing map on main search page, instead of hiding it under the button.
Using InVision and Sketch I created UI design and hi-fidelity prototype.
SOLUTION
The main solution was to include personalized nutrition search as a main feature of the service. In this search user can set up his own nutrition preferences such as calories, carbs, sodium amount.
