Client: TMW Unlimited

BRIEF
To create a series of animations and high resolution print executions of exploding particles that visually represent and reflect the moment of 'Intelligent Influence igniting change' for TMW Unlimited's agency rebrand.

SOLUTION
With 5 unique sets of animations and stills to develop in a short time frame we turned to our Houdini team to come up with a dynamic particle based simulation system that would allow us to rapidly create numerous variants and be flexible for the TMW creatives to adapt and explore. Our Houdini process enabled the creative process to evolve and uncover the perfect combinations of particle size and shape, explosive movement and colouring to define the TMW brand, to be used across print, digital and online platforms, as well as 4k display screens in the agency’s reception.