Pure Nature Shop
This is a newly established company based in Poland, selling certified natural cosmetics of various brands. Products in Pure Nature Shop are not easily available on the Polish market and are dedicated for the most demanding women.
Strategy
The task was to design a visual identity that would clearly and comprehensively convey the domain of the shop - the pure nature shop, and would reflect the naturalness and uniqueness of the products offered at the store. It must be emphasized that these are exclusive products, of the highest quality, in a way that deviates from the general idea of natural cosmetics usually presented in very economical packages, in a box stuffed with straw.
Solution
The Pure Nature Shop logo design is based on the word "Pure", meaning purity and naturalness, emphasizing the most important feature of the cosmetics sold. The shape of the letters was inspired by the organic shapes of the leaves, mostly of water, symbolizing purity and naturalness.
The task was to design a visual identity that would clearly and comprehensively convey the domain of the shop - the pure nature shop, and would reflect the naturalness and uniqueness of the products offered at the store. It must be emphasized that these are exclusive products, of the highest quality, in a way that deviates from the general idea of natural cosmetics usually presented in very economical packages, in a box stuffed with straw.
Solution
The Pure Nature Shop logo design is based on the word "Pure", meaning purity and naturalness, emphasizing the most important feature of the cosmetics sold. The shape of the letters was inspired by the organic shapes of the leaves, mostly of water, symbolizing purity and naturalness.
