REWRITING RESPECT
Redesigning the sign using Arabic calligraphy, tightly linked to Islamic and Arabic culture, had a very positive impact in Qatar, where people are deeply attached to moral values and religion. Seeing the sign ‘written’ in their own language had a strong effect on people, touching their subconscious and reminding them that respect is a cultural and moral/religious duty.
 
Dubailynx / 2017 
Silver Print & Outdoor Craft / CALLIGRAPHY 
Advertising Agency: Memac Ogilvy Qatar
Youssef Gadallah / Creative Director
Wissam Feghaly / Senior Art Director
Rewriting Respect
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Rewriting Respect

#Disability, respect, design, Arabic, typography, signs, #abuse, Egypt, Cairo, #Doha, Qatar, Blue, #handicap, parking, public, cars, bathroom, ma Read More
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