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    Disability, respect, design, Arabic, typography, signs, abuse, Egypt, Cairo, Doha, Qatar, Blue, handicap, parking, public, cars, bathroom, mall, … Read More
    Disability, respect, design, Arabic, typography, signs, abuse, Egypt, Cairo, Doha, Qatar, Blue, handicap, parking, public, cars, bathroom, mall, architect, poster, sign, graphic design, awards, Dubai, Read Less
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REWRITING RESPECT
Redesigning the sign using Arabic calligraphy, tightly linked to Islamic and Arabic culture, had a very positive impact in Qatar, where people are deeply attached to moral values and religion. Seeing the sign ‘written’ in their own language had a strong effect on people, touching their subconscious and reminding them that respect is a cultural and moral/religious duty.
 
Dubailynx / 2017 
Silver Print & Outdoor Craft / CALLIGRAPHY 
Advertising Agency: Memac Ogilvy Qatar
Youssef Gadallah / Creative Director
Wissam Feghaly / Senior Art Director