NVIDIA G-SYNC CAMPAIGN
Users will be asked to find key selected items such as G-SYNC monitor, G-SYNC notebook, NVIDIA pro-team AHQ team, and NFan manager Mary, and community manager Fred; along with landmarks in their region. The concept is to create an NVIDIA city where fans are engaging in fun gaming activities, and living the gaming life style.
Through the campaign, we enhanced G-SYNC branding for both desktop monitor and notebook, educated users what G-SYNC is and re-emphasized the key benefit of the
G-SYNC technology, increased engagements through interactive mini-game, and having the technology endorsed by the pro-team, AHQ e-Sports team.
G-SYNC technology, increased engagements through interactive mini-game, and having the technology endorsed by the pro-team, AHQ e-Sports team.
The campaign has 6 languages (English,Traditional Chinese, Japanese, Korean, Vietnam, and Thai) and was promoted with 5 APAC’s top gamers and through their Facebook.
Landing page: users will be prompted to click to CTA button to start exploring.
Game page: a pop up window will let the users know the rules (find the objects in under 3 minutes and to click on the G-SYNC on button for non staggered image).
Game page: the starting screen will be staggered and impossible to locate the objects which are located below the game, users are prompted to click on the G-SYNC ON button.
Game page: upon finding an object, a small pop up window appear to explain the object in detail.
Game page: time is up, the user will see a overlay of the game and a pop up window indicating the score and options to play again or continue to question page.
Question page: once the user decide to go to the next step, a few G-SYNC related questions appear to further install users awareness.
Sharing page: after completing the form, users are presented with option to share on their social media channels.
Ranking page: users will see here how he or she did among other players.
