IdeaPharm Identity
During a restructuring at Medicus, the staff was broken up into 'pods', and each was tasked with giving their pod an identity. The group came up with the name IdeaPharm (it being a pharmaceutical advertising agency, after all), then myself and the art director (Frank Budai) worked together on the logo and visuals.
During a restructuring at Medicus, the staff was broken up into 'pods', and each was tasked with giving their pod an identity. The group came up with the name IdeaPharm (it being a pharmaceutical advertising agency, after all), then myself and the art director (Frank Budai) worked together on the logo and visuals.
