We were commissioned by a South African start up to design a logo and branding for a new online kids accessories and toys line, Brave.Little.Wild.  

We used an organic modern feel to tie into the product line and the client's vision.
Our client wanted to capture a sense of adventure, naivety and playfulness in the brand, whilst remaining slick and malleable enough to evolve to appeal to a more mature audience in the future.



Our solution was to mix old on new. The Brand DNA is contemporary; however, its application is informed by modernist sensibility. The primary graphic for the logo design is intended to represent the playfulness, naivety and sense of fun and adventure that encompasses the brand. Simple line work alongside bold patterning and desaturated complimentary colour palettes create a brand that is dynamic and flexible; representing its current target market whilst still leaving room for growth, experimentation and exploration.