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    College project by Alejandro Smal for the Design Synthesis class taught by Professor Douglas Scott at Northeastern University in the spring of 20… Read More
    College project by Alejandro Smal for the Design Synthesis class taught by Professor Douglas Scott at Northeastern University in the spring of 2017. Read Less
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Enter the Void


This semester-long project involved creating an identity for a UNESCO World Heritage Site and applying it to a number of deliverables. I chose to feature Mammoth Cave – the world’s most extensive cave system.






Within the depths of caves lies a world of perpetual blackness.



While the invention of artificial lighting allows Mammoth Cave to be explored by sight, the eerie shadows are a constant reminder that the underground is a dark place. Reflecting this, the visual identity is relatively simple and makes frequent use of dark backgrounds.