Proud to Be
Client: Change the Mascot.org / NCAI
Role: Creative Director
Overview
Football is America’s most popular sport. Yet millions don’t realize that one of its franchise’s mascots is a racial slur. “Proud To Be” sought to remind football fans that Native Americans are people, not mascots. Without spending a single media dollar, this film accumulated over 1.7 million YouTube views and was picked up by CNN, MSNBC, ESPN and The Washington Post, among many others.
Client: Change the Mascot.org / NCAI
Role: Creative Director
Overview
Football is America’s most popular sport. Yet millions don’t realize that one of its franchise’s mascots is a racial slur. “Proud To Be” sought to remind football fans that Native Americans are people, not mascots. Without spending a single media dollar, this film accumulated over 1.7 million YouTube views and was picked up by CNN, MSNBC, ESPN and The Washington Post, among many others.
Results
Take It Away
Role: Creative Director
Overview
Our follow-up to "Proud to be" that we funded through a kick starter campaign. We used the capital to strip and remove the every Washington logo from a well-known touchdown proving that changing the logo doesn't change the game or the team.
Role: Creative Director
Overview
Our follow-up to "Proud to be" that we funded through a kick starter campaign. We used the capital to strip and remove the every Washington logo from a well-known touchdown proving that changing the logo doesn't change the game or the team.
Protest T-shirts
Role: Creative Director/Designer
Overview
We took Washington's type treatment and hacked it for protestors
at the 2014 matchup between Washington and Minnesota.
Role: Creative Director/Designer
Overview
We took Washington's type treatment and hacked it for protestors
at the 2014 matchup between Washington and Minnesota.
Press Hub
Role: Creative Director/Designer
Role: Creative Director/Designer
