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    In it’s fourth year, it was time to break a few rules. Take liberty with the single colour brand gudielines and add a burst of colour. Break out … Read More
    In it’s fourth year, it was time to break a few rules. Take liberty with the single colour brand gudielines and add a burst of colour. Break out of our strict clean borders, and get our identity a little bit closer to the edges, closers to our guests. We are energetic, bold, not afraid to take risks. So we introduced some bright colours, got PDU back in the game and started painting with bigger brush strokes.  My role was a comprehensive creation of brand, identity, direction, marketing, social media, EDM’s, video production and general vibe. Born in the dusty summer of 2015, the festival has now run continuously for 4 strong years. Each year a wave of sun-soaked people from around the tiny islands of New Zealand come together and pitch their tents with intense expectation. Read Less
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