This logo is directly associated with the cinema, as it depicts the first thing that the viewer sees when he enters the movie theatre: the rows of seats in front of the projection screen. This is a familiar image, which is understood by young and old, alike. The style is intentionally minimalistic and austere, so as to project the values of status and quality, which lie at the heart of Film Center’s philosophy. The contrast of black and white is dynamic and draws attention. At the same time it lends a charmingly retro tone to the logo design, by creating allusions to black and white cinema.
The logo depicts the outline of a classic piano. The particular instrument was chosen for it constitutes the flagship of any orchestra. Its minimalist, austere shape reflects its value as an instrumentwhile simultaneously, by forming the letter B (the Greek equivalentof the latin letter “V”), it depicts the initial of the company’s name (which in Greek is spelled Βρυώνης»). The design is simple and concise so as to project trustworthiness, and at the same time unique so as to suggest originality and prestige. It draws attention; it is memorable,diachronic and aesthetically flawless. The sturdy Serif fonts symbolize the company’s gravity, while the color violet combines passion and wit and embodies charm.