PROJECT
Logo design
CLIENT
CITY65 Music
WORKSCOPE
Design of primary and secondary logos
JUNE 2017

ABOUT CITY65 MUSIC
CITY65 Music organises ticketed and free music events that showcase the talent and diversity of Singaporean and Singapore-based music acts. 

Its first event in April 2017 was the inaugural CITY65 Music Festival, which featured 13 local bands alternating between an intimate living-room session-style setting and a rockier, louder stage area. Hosted within the fluorescent urban jungle of a spacious, off-the-beaten-track eatery, this first endeavour was a success by all accounts and inspired the team behind it to roll out a series of concerts - small- to medium-sized living-room sessions and pop-up gigs - throughout the year, wrapping things up with the all-out music festival. 

The "65" refers to both the year Singapore obtained its independence and the island's country code.  

ABOUT THE LOGO + IDENTITY
The CITY65 Music logo highlights "65" with the deep red of the country flag while the rest of the name sits against a vibrant orange; these colours reflect the energy of the bands showcased through the gigs, many of them young and up-and-coming. 

The quadrilateral shapes are reminiscent of some of the old shop signs of the 1960's. 

This logo clearly sets CITY65 apart from other local music festivals, most of which opt for simple black-and-white typefaces. The mark is distinct enough to be identified at a very small scale or from far. 
Event photos by Cees Van Toledo. 
CITY65 Music
1
39
0
Published:

CITY65 Music

Logo and brand identity job for CITY65 Music
1
39
0
Published:

Tools

Creative Fields