People with diabetes can't 
work effectively, 
have children, 
do sports, 
travel.

That's a common opinion in Russia.


Because of this stereotypes and prejudice, people diagnosed with diabetes lose their purpose and aspiration in life. 

Accu-Chek put together more than 80 diabetics and caregivers to create a campaign highlighting the issue and encouraging them to continue the fight.
Diabetics from director to cast, crew and even extras made an inspirational film 
with the message: 

Don’t suffer from diabetes, live with it.
DIRECTOR
Jeff Labbe / Type 2 diabetes

CAST
Skateboarder 1: Nikita Bykov / Type 1 diabetes
Skateboarder 2: Andrei Merkulov / Type 1 diabetes
Boxer: Oleg Kachkovskii / Type 1 diabetes
Florist: Alexander Kokhanowskii / Type 2 diabetes
Artist: Catherine Chesneishaya / Type 1 diabetes
Mother: Anna Alexandrova / Type 1 diabetes
A neighbor: Lidia Samoilova / Type 1 diabetes
Dancer: Olga Kuraeva / Caregiver
Musician: Yaroslav Miguel / Caregiver

CREW
Editor: Sonia Kapnik / Type 1 diabetes
Cameraman: Vladimir Chernavskii / Type 2 diabetes
Gafer: Yuri Petanov / Type 2 diabetes
Lights: Alexander Getman / Type 2 diabetes
Decorator: Elena Vasilchenko / Type 2 diabetes
Focus puller: Evgene Chepulskaya / Type 1 diabetes
Make-up artist: Antonina Trotsenko / Type 2 diabetes
Assistant makeup artist: Victoria Vishnevskaya / Type 2 diabetes
Assistant costume designer: Olga Zubkova / Type 2 diabetes
Assistant costume designer: Anna Kandidatova / Type 2 diabetes
Security: Yaroslav Gasenko / Type 2 diabetes
Security: Vitaly Izbitskii / Type 2 diabetes
Choreographer: Anatoly Sachivko / Caregiver
Producer: Anastasia Korkia / Caregiver
Second director: Dennis Sonin / Caregiver

EXTRAS
Klavdia Popovich / Type 2 diabetes
Raisa Marchenko / Type 2 diabetes
Sergey Bybyk / Type 1 diabetes
Boris Stulii / Type 1 diabetes
Igor Grachev /  Type 2 diabetes
Alina Podlatova Type 1 diabetes
Raisa Klimenko / Type 2 diabetes
Andrew Orlovich / Type 2 diabetes
Elena Corzhova / Type 2 diabetes
Vladimir Vazach / Type 2 diabetes
Lyudmila Bugaiskaya / Type 2 diabetes
Simon Karmatuev / Type 1 diabetes
Elena Skorobogatov / Type 1 diabetes
Anatoly Ichkanov / Type 2 diabetes
Alesia Egorova / Type 2 diabetes
Irina Shmakovsky / Type 1 diabetes
Pavel Emelkin / Type 2 diabetes
Egor Mylnin / Type 2 diabetes
Igor Sharov / Type 2 diabetes
Igor Lobanov / Type 1 diabetes
Grigory Budak / Type 1 diabetes
Natalia Zenovskikh / Type 2 diabetes
Pavel Loginov / Type 2 diabetes
Roman Ryabikov / Type 2 diabetes
Evgenia Atlantova / Type 2 diabetes
Ksenia Atlantova / Type 2 diabetes
Irina Nechayeva / Caregiver
Elena Shkumatova / Caregiver
Sergey Brosko / Caregiver
Pavel Kowalskii / Caregiver
Galina Murzina / Caregiver
Yarik Mikhailichenko / Caregiver
Irina Kolomiets / Caregiver
Irina Deryabina / Caregiver
Natalia Matyashova / Caregiver
Eva Matyashova / Caregiver
Ira Balan / Caregiver
Irina Grabovskaya / Caregiver
Yaroslav Lifar / Caregiver
Alexander Antykalo / Caregiver
Victor Pomchalov / Caregiver
Natalya Didenko / Caregiver
Larisa Chertkova / Caregiver
Irina Lepina / Caregiver
Ella Lobanova / Caregiver
Natalia Lipskaya / Caregiver
Inna Shutko / Caregiver
Igor Kovalenko / Caregiver
Andrey Zaichenko / Caregiver
Igor Fedorenko / Caregiver
Stepan Samar / Caregiver
Olga Rakova / Caregiver
Svetlana Korneeva / Caregiver
Lyudmila Motienko / Caregiver
Vadim Davydov / Caregiver
Accu-Chek _ Made By Diabetics campaign
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Accu-Chek _ Made By Diabetics campaign

Accu-Chek "Made by diabetics". The various people featured in this initially glum black-and-white spot arise, from the moment the cello music ki Read More
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