Internship at LVMH Fresh
At Fresh Singapore, I was given the opportunity to work on Sephora's Fresh counters in Singapore, Malaysia and Thailand. I worked on the product and visual placement for the Vitamin Nectar and Rose range. I was also able to work on the floorplan for the Rose product Launch event in Thailand. Additionally, I was involved in the preparation of the Fresh EDMs for the Vitamin Nectar range and Valentines' Day event. Through this internship, I learned the importance of brand identity and how that influenced brand perception. Factors such as best-selling products, sales targets, marketing, advertising, product launches/updates and performance of competitors were contributors to the way the brand and it's products were represented.
As a consumer, I was unaware of the impact of these factors on the brand's position in the beauty market. Hence, this internship was an eye-opening experience.
