Haandbryggeriet is a Norwegian microbrewery headquartered in Drammen. The company produces and sells a big variety of beers mainly for the Norwegian market. But the company also export a large amount of their products to Europe and America. The beer they brew is not filtered, pasteurized or artificially carbonated. This qualifies them as real ales!
Brief / challenge:
The project was to find a product in a local grocery store and make a new brand identity. My team decided to pick up the beer style called "Blondie". When we first saw the bottle we thought that the design was messy and that it could be done better. We also felt that the beer didn't express the quality for the target groups expectations. Our purpose for the redesign was to actually achieve these expectations.
Picture below: Old bottle (left) vs. New Bottle (right).
The agreed solution was a more clean and high ended design. The new visual identity includes new bottle, logo, typography and colors.
Basically we just redesigned the beer "Blondie", but afterwards I have expanded the concept to other beer styles from Haandbryggeriet.
Thanks for watching!