Edradour Bottle Concept
60th anniversary of La Maison du Whisky
For the 60th anniversary of La Maison du Whisky (Expert in whisky since 1956),
we imagined the design of a new concept bottle of Edradour single highland malt.
The smallest distillery of Scotland has already made some collaborations with LMDW.
The product designer Andy Migevant and I Alexandre Arzuman focused on a brand
new concept that could improved the elegance and strength of the whisky bottle by
making it not only as a bottle, but also as a trophy, as a product of exception but also as a trophy,
as a product of exception that could stand perfectly on a shelf.
Therefor we have designed a label in 2 parts : the biggest part always stays the same,
but the smallest part (central the circle) can be changed according to the event
or the whisky contained in the bottle.
3 circles have been created for the occasion :
- 60th anniversary bottling
- 12 years old
- 18 years old
The cardboard packaging :
When you remove the cardboard packaging, the white bottom lid stays and the bottle appears like
if it was on a pedestal. Actually, we gave to the lid a real function of pedestal/stand.
Why copper ? :
Because its follow from the whisky still used in the whisky industry who are almost all in copper material.
It seemed important to us to keep this link of authenticity.
The bottle, glasses and labels have been completely created.
No 3D rendering have been used for those pictures below.
The labels are made with black pantone, copper hot stamping and invisible debossing.
Some parts of the bottle are painted with copper painting.
Andy Migevant - Product designer
Alexandre Arzuman - Art director & Graphic designer
Marion Réau - Graphic designer
Clément Arzuman - Film director
Spind - Letterpress paper printing
Euromodel - Painting on bottle and glasses
Bottle and glasses handcrafted by a master craftsman in Murano, Italy.