BLINK - Signage [work in production]
Work during my internship at .ULTRAconfidentiel
BLINK is Amazon's third photo studio worldwide opening in Delhi, after London and New York. The first signage option depict the rigor and structure of photography, while the second option explore the creativity of the fashion world.
The first option being validated, the way of placing the signage needed to be as structured as possible, just as centring a subject on a photography. The rule of third is essential to picture composition : imagine guidelines placed at each third of a picture, thoughtlessly, our eyes focus at those four intersections. Each door of the space is treated as a photography and signage placed at one of these focus points. A frosted film is use to create a blur effect, as a camera focussing, while improving the readability of the signage.
PRODUCTION
EPS files, position explaination pdf.
