• Add to Collection
  • About


    Selena Gomez's "Bad Liar" Brazilian landing page. including a write your own message tool.
To promote Selena Gomez's new single "Bad Liar", Universal Music Brasil launched a campaign called #BadLiarBR.

Fans were invited to go to a landing page and write their own "lipstick-style" messages, as seen in some of the official promo material. They could also upload their own images if they wanted to use a different one.
I designed both desktop and mobile versions following the product's art direction, though I was granted to bring up my own creativity as long as my ideas matched if the original proposal. For the image generator tool, I implemented an open source jQuery plugin called html2Canvas.

According to Google Analytics, the website achieved great audience, especially in pageviews and the average session duration. More than 10 thousands personalised images were downloaded during the campaign.
To see this project online, please go to http://www.universalmusic.com.br/badliar/