Break The Jam!
Social Awareness Campaign to Reduce Traffic in the Washington DC Metropolitan Area
Social Awareness Campaign to Reduce Traffic in the Washington DC Metropolitan Area
Break The Jam Logo
Icons created for print component of the campaign. Button & fliers with these icons were handed out to pedestrians and drivers sitting in traffic as part of a guerrilla campaign.
Fliers were created with an alternative transportation option with campaign information on the back
Infographic posters were created for a environmental component of the campaign. They were hung along the fence of a busy intersection in Washington, DC.
