The American Ballet Theater, final project for Master 2 studies, 2018
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How can the American Ballet Theatre visually transpose the richness of its vision of ballet, but also how can it make the reality of the dancer’s profession known ?
The American Ballet Theatre is one of the greatest ballet company in the world.
It is based in New York, and was created eighty years ago.
Its three main values are TRADITION - MODERNITY - DIVERSITY.
The thing is, today these great values are not perceptible in the ABT’s visual identity. Its communication is classical, shy and approximative -not equal to the richness
of its ethical positionning.
How can the American Ballet Theatre visually transpose the richness of his vision of ballet, but also how can it make the reality of the dancer’s profession known ?
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