What is this?
MyEverest website is an introduction to the brand and a sales tool for bringing on future users.
Business Goal: Conversion — Get the customer to download the free trial. (Freemium model.) Design must be responsive with a simple navigation structure and clear messaging that compels the visitor to download the app.
User Goal: Hope — Clear brand messaging that communicates the app’s value for them. Content should support them as the hero of their own story, be simple to follow and informative.
It began with a content model of 3’s.
1. Slogan — “Don’t just act. Act on purpose.”
2. Unique value proposition — “MyEverest offers a balanced approach to making better choices about your time and energy.”
3. Call to action — “Start Today”
Next, 3 most important benefits, 3 most important features, 3 testimonials.
Wireframes featuring realistic content help clients see the vision. Design is based on the Bootstrap framework.