Le Cube, in collaboration with Passion Pictures and Wieden + Kennedy Shanghai, has created a film as part of a four-part campaign for Nike to celebrate Children’s Day. Conceived as an evolution of the ‘Play Hard’ mantra, the spots reimagine band-aids as ‘Badges of Honour’; a device to allay the concerns of overprotective parents, and encourage kids to have the courage to keep going if they stumble or face setbacks on the sporting field.
The biggest challenge was telling the story in under 60 seconds. We had to work the storyboard carefully and make several cuts to achieve the right balance between what we needed to show and what we wanted to show. I knew we had two possible ways of telling this story: as a dense social drama or as an adrenaline packed turbo flight. Daniel Day-Lewis wasn't available to voice the Fire Wolf captain, so we went with the second option.
Creative Director: Ralph Karam
Director: Mariano Fernandez Russo
Executive Producers: Juan Manuel Freire, Gustavo Karam
Animation Director: Daniel Duche
Line Producer: Juliana Millan
Original Artwork: Wassim Boutaleb J.
Art: Matheus Muniz, Juan Barabani, Delfina Perez Adan
Animation: Daniel Duche, Mariano Fernandez Russo, Cintia Czeszczewik, Martin
Gil, Valentina Candia, Pablo Rago, Claudio Iriarte.
Animation Assistance: Julieta Soloaga, Juliana Gorgati, Julieta Culaciatti, Sofia
Fernandez, Franco Pelliciaro, Florencia Laurenzi, Facundo Garcia.
Composition: Mariano Fernandez Russo, Florencia Laurenzi
Music & SFX: Cachorro Loco
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