Choose DO is the American Association of Colleges of Osteopathic Medicine (AACOM)'s first medical student recruitment sub-brand. The initiative was intended to promote osteopathic medical education as a preferred pathway for future physicians. Brand initiative tools and materials included a microsite; dedicated Facebook, Instagram, and Twitter accounts; branded PowerPoint presentations for health professions recruitment events; and flyers, one-pagers, giveaways, and other print collateral items.
These social media posts were also used as email banners to promote the benefits of osteopathic medical education.
These Facebook ads were created to promote digital and print issues published by Warfare History Network, highlighting each edition's content and value to potential readers.
