B2B Guerrilla Marketing - TAVENGINEERING
How to design a FAKE B2C brand for a real B2B service
Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?
That's how we got the idea to create an energy drink brand.
For TAVENGINEERING we created the TAVENERGY brand as the name closely resembles the original. For Furnacare instead we created the brand FURNAPOWER.
Rather than showing the image of a restored vacuum furnace, we humanized the concept graphically designing an old overweight man who's getting new energies.
In addition to the multiple facets to traditional advertising, we also created a landing page for the vacuum furnace retrofit services.
B2B Guerrilla Marketing - TAVENGINEERING
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B2B Guerrilla Marketing - TAVENGINEERING

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.
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