WITH A BATTLEAXE THROUGH BERLIN.
QIXXIT
Qixxit is a travel planning app of Deutsche Bahn AG. Our goal was to raise awareness for it. So we decided to shoot a film with a armed darf out of the Tolkien-Universe. We sent him crisscross through Berlin - including the use of different public transport services. The film was released online right at the time of the Hobbit3 premiere. And in the end our armed dwarf reached much the same number of viewers as the Hobbit in German cinemas.
Agentur: Scholz & Friends
Creative Director: Carsten Fillinger
Texter: Lars Wagner
Art Director: Peter Schönherr
© 2016 Alle Rechte liegen bei der Agentur
