We work for Health clinics to increase the efficiency of its marketing strategies. First we conducted an audit of marketing activities and target audience points of contact with clinics of the network and we concluded that the network is in need of full rebranding and brand new visual solutions. The market, competitors and the target audience exploring confirmed our solutions.
A new image of the health network is not typical for the local market, so that helped us to attract potential patients We based the basic values of the medical industry into the logo, such as: reliability, efficiency and concern for the individuals. A set of pictograms and color accents added dynamics and flexibility of the visual style. These new visual solutions solve the diversity of clients needs.