Ad/Sorbent
The first OOH that DOESN’T SELL cars,
but absorbS their emissions.
The Problem
Milan and Rome have breached their yearly air pollution limits just 25 days into 2017. London in just 5.
The Solution
4 one-of-a-kind billboards.
In partnership with Urban Vision, one of the largest Italian media companies, we replaced the usual OOH wrapping with The Breath: a cutting-edge fabric that absorbs pollution.
How does it work?
The core layer of The Breath captures the polluting molecules exploiting the natural air circulation without being powered by energy sources.
