BIG CRUNCH

Comet Chewies, Planet Pops and Meteor Mellows are a cluster of candy products forming part of the brand 'Big Crunch'. The name of the brand itself refers to a contraction of the universe to a state of extremely high density and temperature (a hypothetical opposite of the big bang). The brief was to create packaging for a candy cluster by initially creating a persona and designing the packaging according to the persona's profile. I chose a theme related to astronomy as the chosen persona was a 22 year-old girl, primarily into Daft Punk (and any electronic music), Star Wars and Big Bang Theory.   






A sketch of the initial pattern.




The vector patterns and colour schemes.



COMET CHEWIES


Process




Product





PLANET POPS
Dielines
Product




METEOR MELLOWS
Dielines

Product