The Canadian Armed Forces wanted to attract a broader and more diverse pool of qualified candidates. To do so, they needed to address a widespread misunderstanding: that CAF jobs are all combat related. Our approach was to show Millennials that the Forces boast a surprising range of civilian-related full- and part-time jobs with enviable benefits. Doctor, lawyer, IT technician or even cook: there are over 100 ways you can make a unique and vital contribution to communities at home and around the world. Do you dare to be extraordinary? 

///  CREDITS  ///

Announcer: Department of National Defence
Agency: Ogilvy Montréal
Creative Direction: Martin Gosselin
Copywriting: Ayesha Lobo, Jean-Sébastien Marcoux
Art Direction: Karl Ouellette, Patrick Seymour
Production: Vlada Zaitzev (agency), Jérôme Couture (ALT)
Director: Mélanie Charbonneau
Cinematographer: Jessica Lee Gagné
Offline Editing: Mathieu Lebel (Post 430)
Colorization: Steven Mercier (MELS)
Post-production: Rodeo FX, Post 430
Music: Studios Apollo – Gabriel Gagnon
Sound: La Majeure

Canadian Armed Forces