With RCL FOODS having just refreshed their corporate identity, we had access to their extensive colour palette and range of Shweshwe patterns.
Having done this project for a few years, we researched new potential art directions and agreed on creating a Pop Art inspired piece. The idea was to reflect on the major effect that Nelson Mandela has had on South African society, specifically in unifying the country.
Pop Art as a style, became synonymous with social and political commentary. The style was made popular within the contemporary design world by President Barack Obama’s iconic “HOPE” posters for his 2008 campaign. The team wanted to create a similar inspiring feel, whilst still reflecting the vibrancy of both South Africa and RCL FOODS colours to represent the coming together o our nation and represent Nelson Mandela as a unifying force within South Africa.